Google Analytics Integration

1. Click the “Admin” button in the top menu on your Google Analytics account
2. Select “Goals” in the “View” column (last column on the right)
3. Click the “+New Goal” button
   1. Goal setup – select “Custom” and then click “Continue”
   2. Goal Description – type “Phone Call” select “Event” then click “Continue”
   3. Goal Details – fill in:
      • “Category” type “Invox Call Tracking”
      • “Action” type “Call”
      • “Label” leave blank
      • “Value”:
        • leave blank – if you want to import all calls;
        • or Greater than x –  if you want to only import calls longer than x seconds (Example: Greater than 30, if you want to import calls with a minimum duration of 30 seconds)
      • Click “Save”.

Now every time a customers call your business on the tracking numbers, the call will be recorded in Google Analytics as a conversion.